Learn & be inspired with our esports conferences programme

Discover the Conference Programme of Esports BAR Cannes 2021

Esports BAR Cannes has the ambition to provide you with the best insights with esports conferences and to be the most productive esports business event.

Our events provide a stage for over 50 speakers – all stars in their fields – to inspire and to share.  They range from legendary professional esports players, famous game publishers to niche market specialists and key figures from the world of business.

Our content strategy focus around 4 pillars : monetization, innovation, Investment & audiences. We also talk about social inclusion, mental health, and working with young audiences, to help them grow as fans, as people and as community members. 

This year’s speaker line-up

International C-level speakers from top companies ready to share their knowledge and stories through insightful esports conferences. 

Our Keynote Speakers

Claire Hungate

President & COO
Team Liquid

Kim Phan

Co-founder & COO

Our Forward-thinking Panelists

Alvaro Alvarez

Documentary Filmmaker

Michele Attisani

Co-Founder and CBO

Pauline Azoulay

VP Media EMEA & Latam, 
Global Head of Esports

Ralph Lauren

Stefy Bau

Init Esports

Donald Brinkman

Principal Group Product Manager 

Rob Black

Promod Esports 

Heather Blair

Cinema Esports

Alex Buck

Content & Media Digital Expert
KITKAT - Nestlé

Sam Butler

VP Business Development 
Anstream Arcade

Mark Carter

Commercial Director 
Excel Esports

Robb Chiarini

Founder & CEO

Hadrien Col

Sales & Account Director

Jerome Coupez

Founder & CEO
Prodigy Agency

Mathieu Dallon

Trust Esports Ventures

Ivan Danishevsky

Esports Charts

James Dean

Managing Director UK
ESL Gaming

Leo De Biase

Esports Pioneer & Founder

Benny Eichelmann

Senior Director Global Brand Partnerships 

Kirsty Endfield

Founder & Director
Swipe Right PR

Thomas Fellger

Veritas Entertainment 

Maria Carmen Fernández 

Innovation & New Business Manager
MediaPro Group

André Fläckel 

Head of Esports 
Infront X 

Daniel Frechen

Vice President, Head of M&A and Strategy
Modern Times Group MTG  

Zeynep Gencaga

Senior Manager, Business Development and Partnerships, Europe & MENA

Riot Games

Jonas Gundersen

Ninjas in Pyjamas

Michael Haenisch 

Freaks 4U Gaming 

Tobias Heim

Managing Director
build a rocket

Nick Jekyll

Creative Director
Paradise Agency

Brandon Keenen

Chief Marketing Officer
Anstream Arcade

Juliana Koranteng

Founder & Editor-in-chief
JayKay Media

Pawel Kowalczyk

Polish Esport League 

Timo Krueger

Director of Esports and Games 


Mathieu Lacrouts


Philippe Laurent


Spike Laurie

Venture Director
Hiro Capital

Erik Londré

Founder & CEO
Karta Creative 

Sam Mathews


Moritz Maurer

GRID Esports 

Dr. Lindsey Migliore

Esports Medecine Physician

Samy Ouerfelli

Head of New Business
Freaks 4U Gaming

Akshat Rathee 

Managing Director

Marc Regeur

Head of Brand and Digital Relations

François Singer

Purpose & Impact
Partnerships Manager 
17 Sport

    Wouter Sleijffers

Excel Esports

Sabrina Ratih

Commercial Director

Anna Rozwandowicz 

Founder & Co-CEO 
The Story Mob

Fabian Scheuermann

SVP Game Management 
ESL Gaming

Jordi Soler


Jessica Stahlbom

Head of Marketing Nordic and Baltics

Michelle Tierney

Director of Commercial Partnerships
Guild Esports

Hugo Tristão

Esports Market Lead 

Adam Woodgate

SVP Media Insights

Mike Wragg 

International Head of Strategy Consulting & Research and Managing Director Asia Pacific 

Nielsen Esports 

JinHo James Yang 

Global esports center Director
Tencent Games 

David Yarnton

COO & Co-Founder
Edge Esports Limit

Linette Zaulich

Director ZDFE.Unscripted 
ZDF Enterprises  

Stefan Zant

Managing Director
Seven.One Sports 

Focus on BBC3's documentary "Gaming and Me: Connections, Identity and Support"

© BBC3

Esports BAR is delighted to welcome Alvaro Alvarez, Documentary Filmmaker at BBC and Nick Jekyll, Creative Director at Paradise for our panel Humanising gaming & esports!

2020 was an unprecedented year for all of us in many ways and so many people have used video games and esports as a method of survival and escapism leading to huge spikes in console sales and viewerships. Besides all the critics that gaming can be addictive, Gaming and Me: Connections, Identity and Support, a documentary by Alvaro Alvarez released on BBC3, features video gamers and the positive effect gaming has had on their mental health.

In this session we will dive deep on how the documentary was concived and techniques designed on the creative level? How we can humanise gaming & the wider esports industry? How to bring gaming & esports to the mainstream consumer audience on the big screen? How gaming and esports content can engage the gen z audience on mainstream TV networks? And the Social Impact Gaming & Esports have when they break stereotypes in mainstream media. 

Don't miss it on October 14 at 3pm CET only at Esports BAR Cannes!

Mobile Esports: don't miss our fireside chat with Tencent Games & BBL

This October, Esports BAR will gather JinHo James Yang, Global Esports Center Director at Tencent Games & Leo de Biase, Esports Pioneer & Founder at BBL, to dicusss during a fire side chat "Mobile Esports: Opportunities and Challenges". 

Mobile esports are already subverting expectations in the once PC-dominated esports markets. As the consumer appetite for mobile esports continues to grow in China, South and Southeast Asia, and Latin America, what can we expect in the years to come? Will mobile esports win the hearts of other markets? What are the opportunites and challenges for brands in this space?

Learn more on October 14 at 9 am at Esports BAR Cannes!

Our content pillars: the heart of our Esports BAR conference programme

The esports industry keeps on growing, fast; and innovation has the power to drive esports mainstream, to make the industry bigger and better than ever. How can esports lead the entertainment industry in terms of innovation?

As a brand, how can you make the most out of esports? What commercial opportunities do esports offer? How are brands monetising their activities? How can agencies help to activate brand image in the esports industry?

What are the key factors in esports investment? How do different regions around the globe address investing in the esports market? Is there a winning model for esports investment? How is the industry viewed by VC (venture capitalists)?

Thanks to its naturally digital devotees, the rapidly growing and evolving esports sector is one of the most influential elements in the future of the relationship between consumers and digital technology and traditional media. Esports leagues also have had to adapt in a way that emphasises their digital-first nature. What are the challenges?

The esports industry has a responsibility to create content to help gamers looking to have a positive social impact on their communities. It is about working with audiences to address issues including mental health, gender inequality, lack of diversity and bullying. This comes also at a time when the worlds of esports and education are coming together.

Don’t miss Esports Business Arena series, insightful online panels on esports trends

The sessions that make up each series take place online, with renowned experts sharing their experience, knowledge and expertise.  The sessions cover topics not only to match your business needs but also to help you understand the esports industry.

Watch the sessions for free, on our social media channels, to learn more about the latest esports industry trends and news.

Key Safety Measures & Access Conditions

We look forward to welcoming everyone to Esports BAR Cannes, where we are committed to providing you with the safest possible exhibition and conference environment. Per application of the sanitary regulations, to access the show, participants must provide a valid sanitary pass (for further info, please read our detailed information).

We are working with our colleagues at RX (Reed Exhibitions), French national and host city authorities and specialist medical advisors to build a coherent and consistent programme of advanced measures to ensure Esports BAR Cannes has health and safety measures as its number one priority.

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