What you missed from Esports BAR Cannes 2020

The esports conference & events programme, curated by Hurrah

One galaxy at a time: navigating the esports universe

With so many players now involved in esports: teams, sponsors, regulator, media, brands, professional players, tournaments, endemics and non-endemics, Esports BAR has the ambition to address all segments, as well as to provide you with the best insights through the esports conferences programme. In short, to be the world's productive esports business event.

Esports BAR Cannes 2020, held over three days, from February 11-13, hosted the first esports conference organised by genre and title. The idea was to approach esports from the outside and to grow it from the inside, by seeing esports as a universe, with specific galaxies to be tackled one at a time for more in-depth content on esports trends.

The esports conference programme was the opportunity for everyone, whether from the, esports industry or from non-endemic companies to find their way through the galaxies of the esports industry.

The programme allowed participants to embrace all possible connections to the esports business; and to land at theur desired destination - the point of greatest impact for growing their business. 

Take a look at our previous editions

Esports BAR Cannes featured an exclusive line-up of international leaders sharing their esports insights and so helping to shape the future of esports.

True game changers of the esports industry share their knowledge

Alban Dechelotte

Head of Sponsorship & Developement EU at Riot Games

Bérangère Chalvon-Demersay

Global Associate Marketing Manager at Cereal Partners Worldwide (CPW)

Allen Hsu

Regional Head Of Strategic Partnership & Esport Development at Garena

Lindsey Eckhouse

Commercial Director at G2 Esports

Sebastian Hornung

Head of Entertainment Team at PORSCHE

Tobias Benz

Director of the Munich Institute of Esports

Top 2020 esports conferences to do business

Football brands in esports

GOAL! Attendees learned how iconic football brands, including Bundesliga International GmbH and Paris Saint-Germain, plan to leave their mark on the esports universe. 

Rainbow Six galaxy

The Rainbow Six galaxy was formed in a quiet corner of space, but its focus on a sustainable esports scene has helped achieve steady growth year on year. Delegates attended the round-table sessions led by François-Xavier Deniele from Ubisoft.

Mobile esports starship

Are mobile esports outclassing all other titles in Asia? If so, why? Mobile esports have a lot of potential, but what sort of work will it take for them to really take flight? Delegates found out more by attending our Focus on Asia esports conference last year. 

2020 Esports focus: what is the future of esports?

AR: Taking esports into the 4th dimension - A case study on the recent WePlay! Bukovel Minor 2020

Maksym Bilonogov, General Producer at WePlay Esports, discussed key learnings from the recent WePlay! Bukovel Minor 2020 during his keynote at Esports BAR Cannes 2020. 

Sports vs esports marketing: from the track to the screen, lessons from sim racing

Attendees learnt bout the involvement in esports of mythical car brand Prosche AG. Sebastian Hornung, Manager, Branded Entertainment at Porsche shared how sim racing has influenced esports marketing.

2020 Round-table session

Round the table with Tencent Games PUBG Mobile

What are the best ways to work with publishers? Tencent Games attended our round-table session at Esports BAR Cannes 2020. Attendees met both Bernd Gottsmann, senior manager for global esports, and Jan Michael Jahnke, senior managers for Esports, at Tencent Games PUBG Mobile. 

How to work with publishers?

François-Xavier Deniele, EMEA Esports Director at Ubisoft is the first expert announced for our round-tables sessions. Attendees dived deep into the esports games ecosystem, led by none other than this leading publisher.


2020 Mentoring Programme

Ricardo Rodrigues, Head of Business Development, Americas - Broadcast Services of Telstra, is an expert in identifying, creating and fostering new business opportunities. He has 20 years of experience. He is passionate about media & entertainment industry. He will bring his expertise during the mentoring sessions at Esports BAR 2020.

Anna Baumann, Managing Director and General Counsel of Rogue Sports EU is an expert with regards to all legal matters in the world of esports. Anna is also devoted to esports. She brought her knowledge on esports organisations to the mentoring sessions planned at Esports BAR 2020.

Esports events: the Game Shakers Awards at Esports BAR Cannes 2020!

The Game Shakers Awards: introducing Tony Parker as Ambassador and NaDeSHoT as Shaker of the Year!


NBA star & esports entrepreneur Tony Parkerwas the ambassafor for the Game Shakers Awards at Esports BAR Cannes 2020: "Esports is a world that fascinated me(…). I wanted to invest as an entrepreneur. Then with Stephan and the Academy, we saw the opportunity to coach the best players on a global level".



 Matthew “NaDeSHoT” Haag, CEO of 100Thieves, was presented with the Esports Shaker of the Year Award during Esports BAR Cannes 2020.

Attend Esports BAR Cannes 2021

Forum Delegate

Early Bird: 690€

Until 10/07/2021

VIP Agenda

Super Early Bird: 3,590€

Until 31/05/2021

The World's Esports Business Arena

13 - 15 October 2021
Palais des Festivals, Cannes, France