Hosted Brands: special programme for brands investing in esports

To provide companies from outside the esports industry with the support they need and to facilitate their building collaborations with the global community, Esports BAR hosts a dedicated and exclusive programme for leading global brands.

Who can join the Programme?

The Hosted Brand Programme is targeted at senior decision makers at global brands investing in esports, responsible for sponsorship, marketing or advertising activities around the globe.

We define non-endemic brands as companies operating in the following industries and sectors: airlines, rail ; automobiles; banks; food & beverages, energy, textiles, fashion…

We only accept the very top brand decision makers from outside the esports industry; all applicants for Esports BAR Hosted Brand Programme are required to fulfil the strict criteria and will be asked for reference checks.

What a brand gets from Esports BAR Cannes?

For Esports BAR Cannes 2021, October 13-15:

The 3-day package includes:

  • Access to the Forum and all networking activities including the Warmup cocktail
  • 2 VIP Lunches  (October 13 & 14)
  • Keynote & Insight sessions
  • Exclusive Mentoring Programme for Brands, including 2 hours of tailored round-table workshop exclusively open to hosted brands
  • Access to the Esports BAR networking mobile app
  • Travel costs to Cannes
  • Invitation for 2 hotel nights (October 13-14) with breakfast included
  • VIP Dinner (October 14)
  • A pre-scheduled agenda of at least 16 1-to1 meetings for one executive


The Hosted Brands Programme in their words

“ It was great to meet people and get immersed in the gaming and esports community.

Camila Millan, Global Activation Brand Manager, Danone

“ An efficient and pleasant opportunity to be immersed in the esports world, understand the main issues and meet the main actors that are sharing the same passion and values. I’m happy that we could take advantage of it to announce our entrance on the esports scene. ”

Andrea Culcea, Head of Motorsport Marketing Communication, Renault

“ As an Esports novice, it was an amazing way to immerse myself into the ecosystem. I learnt so much & have become a true believer in the future of esports as entertainment of the future. ”

Ba-U Shan Ting, CEO of Domino’s Pizza, Singapore & Malaysia

“ Esports BAR is the first event where every minute of my time was productive. I was impressed by the high level of attendees from the esports industry. ”

Yuri Morales, Head of Sponsorships Latin America, VISA

Still have a question about the Hosted Brands Programme ? 

Get in touch with your dedicated bartenders! They will be more than happy to help you to have a better understanding of the programme.

Maria Perez-Bellière
Global Sales Director
Western Europe & LATAM

Nancy Raoelison
Sales Manager
UK & Ireland, Nordics,
Middle East & Africa

Guillaume Juan
Strategic Account Manager
Eastern Europe

Jiali Chen
Global Sales Visitors' lead
Asia, NORAM & Others

Join the exclusive club for esports leaders & brands investing in esports decision makers and develop your network !